Patrón Tequila:
A Story of Perfection

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We Didn't Invent Tequila,
We Just Perfected It

See for yourself the time-tested methods we use to create the world’s finest tequila.


The best flavor develops slowly and naturally. That’s why from the start we’ve made PATRÓN Silver, PATRÓN Reposado, PATRÓN Ańejo, and PATRÒN Extra Ańejo the hard way–no shortcuts, no additives, with only high-quality raw ingredients for that deeply complex PATRÓN flavor.

Eyes as Sharp as a Coa

Agave ripens slowly: Every eight or so years. So our skilled Jimadors take great care to find and uproot only those Weber Blue Agave with optimal sugar content. Using a sharp tool called a Coa, they strip away the leaves to reveal the heart of the plant, the piña. 

The Piña: Slow to Ripen, Slow to Prepare

After being hand-chopped, our piñas are baked in small brick ovens to ensure they’re cooked evenly. Then, they’re crushed by a two-ton volcanic stone Tahona wheel and a roller mill. In fact, Patrón has more working Tahonas than any other tequila producer in the world.

Time & Tradition

The resulting mixture is fermented for three days, distilled and, in some cases, aged in handmade barrels. Two months at minimum for Patrón Reposado and all the way up to ten years for Extra Añejo 10 Años, our oldest tequila.

From the Inside-out

The tequila itself may be the most obvious element in our craft story, but in Mexico, each signature bottle of Patrón is measured and molded to perfection.

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The Crowning Moment

Our small-batch spirit is then bottled, but our attention to detail doesn’t stop there. Whether we’re sustainably harvesting fine Portuguese cork or having the masters of French crystal, Lalique, design a beautiful crystal stopper, it must be perfect.  

Home to a legacy of Craftsmanship

Our entire tequila-making process takes place at Hacienda Patrón, where we only make Patrón. And we take pride in everything about it. From our eco-friendly reverse osmosis irrigation system to the agave byproduct we recycle. And most importantly, in the people involved in making our tequila – 60 hands from beginning to end.

Explore our authentic process and unique distillery in 360º

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Our Origin Story

Where Patrón comes from sets us apart in taste and in numbers.

Handcrafted Perfection

One Process. One Patrón.

Learn the ins and outs of making, tasting and knowing tequila with our Tequila Guide.