Social and Environmental Responsibility

A world of good

It's no secret that we have a steadfast commitment to crafting the world's finest tequila, but we're just as dedicated to taking care of the resources and people that make it possible.


Limiting the environmental impact of our tequila production is and always will be something we hold in the highest regard here at Patrón.

Recycling water & reducing emissions

At Patrón, we have developed a state-of-the-art water treatment system to reclaim clean water from our tequila production. That water is then reused in our cooling towers and for cleaning. We’re also proud to be the first tequila distillery to install a natural gas pipeline as a main energy source, which helps reduce CO2 emissions.

Ensuring agave’s sustainability

Without a continual supply of agave, there wouldn’t be tequila, so we’re proactively funding a study with a top agricultural research center in Mexico to ensure the sustainability of the Weber Blue Agave plant for the entire industry. In addition, our jimadors only harvest mature agave, which allows the natural reproduction cycle of the plant to occur, helps prevent overplanting, and plays an important role in preserving the local ecosystem. We also create more than 5,500 tons of fertilizer compost a year from leftover agave fibers from our production process at the Hacienda Patrón distillery. And we take in used agave fibers, free of charge, from 10 other neighboring distilleries.

Preserving our community

Since 2015, we’ve reforested or donated approximately 16,000 trees in our local community of Atotonilco el Alto, Jalisco. And our reverence for the environment extends to our very own back yard at the Hacienda Patrón distillery, where we recently transplanted 3,000 lime trees—rather than cutting them down—to make room for an expansion project.


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PATRÓN Tequila is honored to be named one of America’s Best Brands for Social Impact by Forbes. We’re proud to be recognized for our dedication to uplifting the people and culture of Mexico with our commitment to social responsibility.

Paying fairly

In a pioneering effort for the industry, we commit to a minimum price paid to our agave growers to ensure their profitability, even during times of excess supply. It’s simply the right thing to do.

Responsible Employment

Our employees are the heart of what we do, so we’re firmly committed to creating a great working environment for them. This includes offering an after-hours education program and partnering with local universities to reduce costs for our colleagues interested in furthering their studies. We also offer flexible work hours and free employee transport to and from the distillery every day.

Philanthropic Responsibility

We’re proud to help support a variety of philanthropic and charitable organizations in our hometown and across the world. For example, in our community, we support a local food bank that offers essential supplies to over 1,000 households. On a global level, we’re involved with multiple charitable endeavors to help fund food programs, disaster relief, civic organizations, and a number of other important causes.

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One Process. One Patrón.

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