Why Are Marigolds Used for Día de Muertos?

Marigolds (cempasúchils) are one of the most recognizable Día de Muertos traditions. Their bright color and strong scent are commonly used to decorate altars (ofrendas) and create paths that help guide loved ones home. If you’re pairing marigold with Día de Muertos celebrations, floral-citrus flavors can echo that tradition in a thoughtful way. Try our Marigold Mule for a Día de Muertos–inspired cocktail.