Bringing Passion to Race Fans Around the World
Checo Pérez and Patrón share a common heritage: Both are proudly Mexican and share a tireless pursuit of perfection. Join us as we share these passions with racing enthusiasts around the world.
Never Drink and Drive.
United by Excellence
As the official spirits partner of Red Bull Racing, Patrón invites you to cheer on the Oracle Red Bull Racing Team at every turn.
Never Drink and Drive.
PIT STOP WITH CHECO
DRIVEN BY PASSION. PROUDLY MEXICAN. Join the racing icon in this six-part video series as he mixes cocktails—perfect for race-day—inspired by the host cities. Check back before each race to unlock a new video.
CHECO PÉREZ x
PATRÓN TEQUILA
Celebrate Patrón and the beloved Mexican racing icon—a shared mastery and passion for excellence.
How to Throw the Ultimate Race Day Party
Treat your guests to passionately handcrafted Patrón Tequila cocktails, perfect for race day.
