Why do brands use additives?

To cut down on production time, many tequila producers use concentrated additives to add flavor back to correct shortcuts taken during the production process. Examples include:

• As a sweetening agent in lieu of premium agave
• As a way to create a more rounded mouth feel
• As a way to make tequila taste, smell or look as if it’s been aged longer than it truly has

Additives used in tequila can be difficult to detect when used in a subtle way and are most identifiable when aromas and flavors are very prominent and dominate the drinking experience.

Because of our unwavering commitment to craft, authenticity, and integrity Patrón has never used additives in our premium tequila.