What’s the history of the margarita?
The history of the margarita can be traced back to 1953 with its first mention in Esquire Magazine. Since then, the cocktail has continued making margarita history in Patrón’s Margarita of the Year competition – an annual challenge for bartenders across the globe to create their version of the margarita using flavors from their local region.
Margarita of the Year is an international competition hosted by Patrón Tequila. Each year, world-class bartenders are invited to create their own version of the perfect margarita using their own local flavors. The Margarita of the Year is crowned by fans who vote through social media and at events for their favorite recipe.
